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Nonfiction Books

Monetize Your Book with a Course

Your Guide to Quickly Creating a Profitable and Impactful Course from Your Book

After the writing, publishing, and marketing…there’s one last step.

Are you ready to build the course?

With his doctorate in Engineering, Lucas Marino has made a career out of being a serial entrepreneur. He helps businesses and authors to build training courses that provide an additional significant stream of revenue. Additionally, he’s the host of the Conversations with Course Creators podcast.

The devil is in the details…and this book has them all.

You’ll learn how to:

  • Develop the Curriculum

  • Produce Drip Content

  • Implement a Learning Management System

  • Market the Course

  • Maintain and Monetize Your Product Line

  • and much more!

 

Beyond the nuts and bolts, Lucas teaches the reader how to figure out who their ideal student is and how to find them. He covers everything from class design to landing pages.

 

Are you ready to learn how to launch your course?

 

You’ll love this comprehensive guide to course creation because Lucas makes the daunting task easy with his easy-to-follow steps.

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Course Pricing Strategies

Your Guide to Confidently Pricing Your Online Course

Pricing courses is, without a doubt, the most subjective topic I’m asked about when helping clients create courses. Pricing feels so personal. We attach the value of our hard work, time, emotional investment, expectations, and potential to the price of products that we’ve spent considerable time and energy creating.


This is a very healthy perspective or situation, but it’s also a slippery slope. The value of your course is about much more than what you initially think. In the end, it’s not how you feel about your product that matters most. 


What matters most is the buyer’s perceived value of your course.

This book will help you develop course pricing strategies based on several critical factors including:

  • Competitor prices

  • Outcome values

  • Cost of course delivery

  • Industry norms and buyer habits

  • Payment types

  • Sharing revenue

  • Running sales promotions

  • Taxes (ugh...)

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Monetize Your Book with a Course" by Lucas Marino is a must-read and must-implement book for every author! As an author who has created courses from scratch, I have struggled to turn my book into a course because I have been searching for a way to make the content different enough from my book to provide value that makes a deeper impact for my students. In this book, Lucas provides the exact game-plan and how-to that I needed. He breaks down the process of course creation in a way that is easy to understand and implement.

Lucas covers everything from developing the curriculum, managing your content, to marketing and selling your course, and he goes into great detail on how to create drip content and implement a learning management system. This information is crucial to the success of any course, and Lucas delivers it in a way that is both practical and easy to follow. His writing style is engaging and I felt like he was talking directly to me the whole time. I couldn't put this book down!

"Monetize Your Book with a Course" is a must-have resource for anyone looking to create a course. Wether you have experience in course creation or are looking to create your first course, there is a lot to be gained from Lucas's insights and strategies.

I highly recommend this book to anyone looking to monetize their expertise and build a profitable and impactful course. Thank you Lucas for pure GOLD!

Jennifer Gitomer

Sales Expert,

Author of Sales in a New York Minute

Praise & Reviews

I really enjoyed this book. Lucas carefully guides you through setting up an online course. Whether you have a book to monetise or you purely want to build an online course this book has it all. Lucas takes you step by step through the process with simple to follow guidance. He teaches you how to create your course from start to finish with no stone left unturned. He writes in a style that makes what may have previously seemed complicated, become very achievable. I have already implemented some of his ideas into my own courses and I will certainly keep this book close to hand for future reference. A great book I would highly recommend and one that you really should not be without.

Helen Bullen

Coach, Entrepreneur

Author of  I've Got Your Back and Agnes, Bea, Cancer & Me

Monetize Your Book with a Course" should be mandatory reading for every author who hopes to earn a living from the concepts they teach. Writing a book helps you establish authority. Creating a course helps you to actually earn a living from what you know.

I appreciate the style in which this book was written and the heart behind its content. This is a work that I'm grateful to have in my library and my entrepreneurial tool kit.

John Stange

Coach, Podcast Host, Entrepreneur,

Author of 

Build, Grow, and Monetize your Online Platform: The proven formula for sharing your message, expanding your audience, and earning your income online

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